The following article on video testimonials has received some very good feedback from our readers. We’ve made some updates to make the article even more relevant. We also suggest a great article by Dawn Mathews on 100+ video marketing stats you need to know in 2020. Video testimonials combine two of the most powerful elements […]
Testimonials can be a powerful force for marketing a business. According to a Nielsen survey with 28,000 Internet respondents in 56 countries, 92% of consumers said they trust earned media (like testimonials) above all other forms of advertising. With reviews, you don’t have much say in how the review text turns out. With testimonials, on […]
Effective Marketing Tips for Ecommerce Ecommerce is a fast-growing industry that’s ripe for success. It’s relatively easy to start an online business but it can be tough to maintain or achieve success. Below are some tips you can apply to help improve your online sales. Make Your Content Engaging The number one rule when it […]
What Are The Differences Between Signpost and VocalReferences For the majority of small and medium sized businesses getting through to their target audience online is a huge challenge. Even after you get a prospect to visit your website you still need to convince them that your company is trustworthy and can deliver on its promises. […]
Why Customer Reviews Aren’t Overrated (and Neither Is Quality Sleep) Most of us heard the old adage – sleep is overrated. This might be true for some Über mensch out there, but most of us mere mortals still need between 7 and 9 hours of sleep. Clocking in the hours is not the most important […]
How Does Testimonial Tree Compare to VocalReferences According to some estimates, close to 98% of your site’s visitors are lost forever. When you consider how expensive and time-consuming attracting visitors can be, losing customers can be frustrating. Luckily, there are ways you can increase your conversions and convince more of your site’s visitors to opt-in […]
The Best Trustpilot Alternative Today If you’re not using testimonials in your business, you’re missing out on a huge opportunity to skyrocket your business and increase sales every single month. Social proof is more important than ever. If you want to convert more of your site’s visitors into customers, you need to showcase your customer […]
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The 5 Best Places To Use Testimonials To Your Advantage Your digital marketing efforts will make or break your business. It’s important to have a proper plan in place and to use all the tools you have to your advantage – that includes your testimonials! What Do Testimonials Do For Readers? Testimonials offer something tangible […]
Testimonials are the foundation of any well-converting website – 95% of online shoppers read reviews before making a purchase. In fact, testimonials offer a range of benefits that make them simply indispensable. They help alleviate the skepticism of your audience, paint visual pictures through authentic user experiences, help to crystalize your strongest benefits, and allow […]