As part of the VocalReferences service, we build in mechanisms which allow your testimonials to stand out in Google Search. One of the ways we do this is via the Profile Settings. By filling out the profile settings, we use that information to add other elements on our pages, such as a Google Map of your business on the Showcase Page.
In addition, we embed your Merchant Name in a unique URL which will take the user to your Showcase page. Filling out your profile will give Google more ways to get to your testimonials and your testimonial pages.
The profile details can be found by clicking the Account menu, and then the Profile Settings menu