How AI is Changing Digital Marketing Given that the greatest part of marketing is now digital, keeping up with all the latest technology trends has become a necessity. One of such advancements that are profoundly transforming the digital marketing world is artificial intelligence. The effects of AI on digital marketing are so tremendous that they […]
Web Design and SEO Go Hand in Hand In our last article we reviewed how to increase sales using SEO. Now we are going to tackle SEO and web design. How your site is designed could very well mean the success or failure of your brand. In the e-commerce space, it is the audience that […]
The following article on video testimonials has received some very good feedback from our readers. We’ve made some updates to make the article even more relevant. We also suggest a great article by Dawn Mathews on 100+ video marketing stats you need to know in 2020. Video testimonials combine two of the most powerful elements […]
Any business, and especially online ones, should invest in a good SEO strategy not only to increase their sales but to boost their online presence as well. With more and more people doing their shopping online, it only makes sense that businesses turn to SEO to better manage their business. Clever In Your Keywords There […]
Testimonials can be a powerful force for marketing a business. According to a Nielsen survey with 28,000 Internet respondents in 56 countries, 92% of consumers said they trust earned media (like testimonials) above all other forms of advertising. With reviews, you don’t have much say in how the review text turns out. With testimonials, on […]
Effective Marketing Tips for Ecommerce Ecommerce is a fast-growing industry that’s ripe for success. It’s relatively easy to start an online business but it can be tough to maintain or achieve success. Below are some tips you can apply to help improve your online sales. Make Your Content Engaging The number one rule when it […]
What Are The Differences Between Signpost and VocalReferences For the majority of small and medium sized businesses getting through to their target audience online is a huge challenge. Even after you get a prospect to visit your website you still need to convince them that your company is trustworthy and can deliver on its promises. […]
Why Customer Reviews Aren’t Overrated (and Neither Is Quality Sleep) Most of us heard the old adage – sleep is overrated. This might be true for some Über mensch out there, but most of us mere mortals still need between 7 and 9 hours of sleep. Clocking in the hours is not the most important […]
For business owners, what is social commerce? Until recently, it’s been a marketing channel. It’s a collection of 3rd party platforms you visit to to find and speak to your target audience, hoping to get them off social media and onto your own platforms – your website, your email list, your SMS list, etc. But […]
How Does Testimonial Tree Compare to VocalReferences According to some estimates, close to 98% of your site’s visitors are lost forever. When you consider how expensive and time-consuming attracting visitors can be, losing customers can be frustrating. Luckily, there are ways you can increase your conversions and convince more of your site’s visitors to opt-in […]