For over 3 years I have been at the helm of one of the most challenging & exciting projects of my life – VocalReferences. VocalReferences is all about testimonials; text, video, mobile, web. In short, we make it easy for small & medium sized businesses (SMB) to capture, display and promote their customers’ testimonials. With […]
What Are The Differences Between Signpost and VocalReferences For the majority of small and medium sized businesses getting through to their target audience online is a huge challenge. Even after you get a prospect to visit your website you still need to convince them that your company is trustworthy and can deliver on its promises. […]
Testimonials can be a powerful force for marketing a business. According to a Nielsen survey with 28,000 Internet respondents in 56 countries, 92% of consumers said they trust earned media (like testimonials) above all other forms of advertising. With reviews, you don’t have much say in how the review text turns out. With testimonials, on […]
How AI is Changing Digital Marketing Given that the greatest part of marketing is now digital, keeping up with all the latest technology trends has become a necessity. One of such advancements that are profoundly transforming the digital marketing world is artificial intelligence. The effects of AI on digital marketing are so tremendous that they […]
How Does Testimonial Tree Compare to VocalReferences According to some estimates, close to 98% of your site’s visitors are lost forever. When you consider how expensive and time-consuming attracting visitors can be, losing customers can be frustrating. Luckily, there are ways you can increase your conversions and convince more of your site’s visitors to opt-in […]
Gone are the days when e-commerce was only for big corporations and brands. Nowadays, even small businesses are capable of creating their own ecommerce stores, and the competition in the online market has increased dramatically. In fact, industries that you didn’t even expect to see online have online stores these days—one example of this Authentic […]
How VocalReferences Will Revolutionize Your Digital Marketing Business updated for 2021 There’s no getting around it. There’s a lot of competition for businesses out there. Self-proclaimed experts are a dime a dozen in every field, even though the ones who actually know their stuff are few and far between. Finding a way for businesses to […]
The Best Trustpilot Alternative Today If you’re not using testimonials in your business, you’re missing out on a huge opportunity to skyrocket your business and increase sales every single month. Social proof is more important than ever. If you want to convert more of your site’s visitors into customers, you need to showcase your customer […]
The following article on video testimonials has received some very good feedback from our readers. We’ve made some updates to make the article even more relevant. We also suggest a great article by Dawn Mathews on 100+ video marketing stats you need to know in 2020. Video testimonials combine two of the most powerful elements […]
Effective Marketing Tips for Ecommerce Ecommerce is a fast-growing industry that’s ripe for success. It’s relatively easy to start an online business but it can be tough to maintain or achieve success. Below are some tips you can apply to help improve your online sales. Make Your Content Engaging The number one rule when it […]