Category: inbound marketing

Having a well-designed website is something every business owner should prioritize. The main  reason is rather obvious – when people Google you, it is in your interest to create an image of a serious and professional business owner, and with a poorly designed website your reputation is at stake.

 

Bear in mind that standards change, boundaries are being pushed everyday, and if you are to succeed you need to keep up with the demands of the market. The following article will concentrate on the key elements that your website needs nowadays to improve its overall performance and effectiveness.

 

2014 will be remembered as the year when mobile web came to the forefront. Mobile web is no longer a novelty. It has become common sense that your website should be optimized for mobile devices. Having a mobile optimized website will increase its responsiveness which will benefit your site visitors who now visit your site more often with their mobile device. Do not forget to make the navigation of the website user friendly for all the platforms, since people are usually put off by complexity.

 

 

Google has also placed greater emphasis on mobile web optimization.  Sites which are mobile optimized will now benefit from higher rankings and thus improved traffic to your site.  Don’t miss out on this important factor.

 

Reviews and testimonials are now everywhere.  Every business must have some sort of customer validation for their products or services in order for the visiting public to take you seriously.  Because testimonials are so commonplace on websites every nuance can make your testimonials stand out from the crowd. This is where video references and testimonials comes to play.

 

 

Video testimonials create greater authenticity and have additional SEO value for your site. It is a proven fact that people will stay longer on your website if there are videos on it, plus your website will be benefit from a higher ranking in Google.  There are a number of tools and apps to create videos but having a video testimonial app such as VocalReferences makes the task all that easier.

 

 

Uploading your videos to YouTube will also give you more SEO juice.  YouTube is the second most popular search engine after Google.  Being found in YouTube can be as significant as being found in Google.

 

 

Avoid 3D shadow and 3D texture, a more flat design is actually preferable by the visitors. Sure, you can always brag about the complexity, but it will not do you any good if the visitors are driven away. Moreover choose a suitable homepage picture, and take some time to conduct a survey to select the most appropriate and effective picture.  Make sure that the picture is aesthetically consistent with your website theme.

Do not forget to make it abundantly clear for your visitors how to take action – make a purchase or download certain content. Take a look at sites like Amazon, eBay, Skype etc. – these are good examples of a clear call to action.

 

 

Having your own blog, gives you the opportunity to give sound suggestions to your consumers, provide them with relevant information concerning your services, and have some textual content which you can use for linking and inbound marketing. Furthermore, it is an efficient way to socialize with your visitors and convert them into customers.

 

 

In addition you should sign up for a Facebook, Twitter, LinkedIn and Google Plus account.  After posting new content on your blog, announcing it to all your contacts on all the appropriate Social Media sites will ensure greater coverage, readership and hopefully increased viral opportunities.

 

In the old days having a site with a menu and many, many pages was the norm.  Today with the increased used of mobile devices, flatter sites and long pages are the new norm.  The mobile device re-introduce the benefits of scrolling.  With the flick of a finger a visitor to your site can navigate with ultimate ease through your page and learn more about your value proposition.  If you need to introduce another page make sure it is absolutely necessary for getting the user engaged to either sign-up or purchase.

 

Having a well-designed website is something every business owner should prioritize. The main reason is rather obvious – when people Google you, it is in your interest to create an image of a serious and professional business owner, and with a poorly designed website your reputation is at stake.  Bear in mind that standards change, boundaries are being pushed everyday, and if you are to succeed you need to keep up with the demands of the market. The following article will concentrate on the elements that your website will most certainly need nowadays for the sake of improving its overall performance. Not only that, some suggestions will also be mentioned connected to the manner in which your website should be designed.

In year the 2015, mobile web was no longer a novelty, it has become common sense that your website should be optimized for mobile devices. With such an element, your website will increase its responsiveness, which can only be a benefit. Do not forget to make the navigation of the website user friendly for all the platforms, since people are usually put off by complexity.  In addition Google is on the look out for websites which are “mobile friendly”.  It is highly recommended that you take a look at what Google has to say on building and designing an optimized mobile website.

This is an improved version of the reviews of your services, provided by customers. Written reviews are very hard to collect, and are not as authentic as the recorded ones. In addition to authenticity and accessibility, video references will increase the conversion rate of your website. It is a proven fact that people will stay longer on your website if there are videos on it, plus your website will be ranked higher in Google search results.  The combination of video testimonials is a winning formula for improving the success of your business website.

Avoid 3D shadow and 3D texture, a more flat design is actually preferable by the visitors. Sure, you can always brag about the complexity, but it will not do you any good if the visitors are driven away. Moreover. choose a suitable homepage picture, and take some time to conduct a survey based on which you are going to make your choice. Make sure that the picture is aesthetically consistent with your website theme.  Don’t forget to add Alt tags and descriptions to all graphics that you insert in your website for added SEO value.

Do not forget to make it abundantly clear for your visitors how to take action – make a purchase or download certain content. Take a look at sites like Amazon, eBay, Skype etc. – these are good examples of a clear call to action.

With the availability of a blog, you have the opportunity to give sound suggestions to your consumers, provide them with relevant information concerning your services, and have some textual content which you can use for linking and inbound marketing. Furthermore, it is an efficient way to socialize with your visitors and convert them into customers.

It can turn out be an amazing design feature if you have numerous pictures of products on your website, like clothing and accessories. As far as other lines of work are concerned, such as services or technology, a catalog is a far better option for reaching your target audience.