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Why Video Testimonials are Critical for your Business Success?

by David Barth and David Wenner, Co-founders of VocalReferences

Why Are Video Testimonials So Important?

Lets face it, running a business in today's environment is challenging. The economy is still bouncing back from the severe downturn of a few years ago. Households are more careful in how they spend their money. And, of course, there's always competition. All businesses, big or small, corporate or SMB, need to do whatever it takes to find an edge. With the multitude of business websites that exist online, you need to make sure you stand out from the rest. You need to make a compelling argument why a prospective customer should choose you.

That's why video testimonials are so crucial to your business's success. Video testimonials are a referral for your business. Nothing sells your business as well as the positive and happy voice of an existing customer. As much as a business can talk about itself it's never as effective as hearing it from an objective third party.

Studies have shown that sales increase by more than 20% on websites with video testimonials. Video testimonials increase viewers time on the website and in turn, generates higher online conversions.

Bottom line, if you're not capturing and displaying video testimonials from your customers your business is losing out.

The video above is an example of how a customer can make your product stand out. This testimonial was taken with the VocalReferences mobile app at a product show.

Why Video Testimonials?

There are multiple reasons why video testimonials are even more valuable then standard text testimonials. For now, we'll highlight two very important reasons:

Watch this short video testimonial till the end. Having your customers show their emotions about your service or product is very powerful.

1. According to a Forrester report, "videos are 53 times more likely than text pages to appear on the first page of search results." What does this mean? That a business that successfully captures and displays video testimonials is 50 times more likely than its' competition of appearing in the top search results for its' product or service. What this study is advising us is that if you want to be found by prospective customers you have 53 more chances of being seen if you incorporate video testimonials into your website and online marketing campaign. Those are pretty overwhelming odds. What smart business wouldn't take advantage of that?

2. The second reason is less technical but equally important. Video testimonials capture the raw emotion of your happy customers. It's one thing to read what a customer has said about you. But it's a whole new ballgame to see firsthand the smiling and heartfelt endorsement by a third party. A video testimonial creates a strong message of authenticity and believability, the two key elements of any sales effort.

The "Social Media" Effect

Over the last few years merchants and businesses have lost a lot of their marketing power due to social media. The balance of power has turned to the consumers who are free to communicate whatever message they want via the social networks, such as Facebook and Twitter and review sites such as Trip Advisor, Yelp or Angies List. In truth, there's nothing fundamentally wrong with this. The problem, however, is that consumer feedback is often disproportionately represented by the angry and disenfranchised.

Consumers are more often motivated to write about a bad experience then a good one. This leave businesses subject to the whim of the consumer and in most cases does not give the business a chance to present its good side. The problem is even greater if a consumer posts a very negative comment about a business. It's virtually impossible to have the comment removed, whether it's accurate or not, and all too often it stains a business's reputation that has been built up after years and sometimes decades of quality work and service.

Video testimonials of satisfied customers are the perfect antidote to negative reviews and a great tool to proactively manage your business's online reputation.

So why VocalReferences?

VocalReferences, a product of Local Hits Media, is the brainchild of our years of experience in this industry. We designed VocalReferences with the business owner in mind. It incorporates a downloadable mobile app that takes all the pain of capturing, displaying and sharing video testimonials and simplifies the process into an extremely easy touch menu.

Now, with the VocalReferences app you have the power in your palm of your hand, literally, to record a video testimonial anytime, anywhere with your mobile device and easily display and share it online with the touch of a button. VocalReferences' customers marvel at the ease of use and the power of the video testimonials both as a marketing aid and SEO tool. There's no easier way available on the market today to capture, display and share video testimonials.

Give it try and let us know what you think by emailing us at info@vocalreferences.com. We welcome merchant feedback which we use to continuously improve and upgrade our product.

See how a VocalReferences video testimonial turned a dissatisfied customer into a brand advocate.