For business owners, what is social commerce? Until recently, it’s been a marketing channel. It’s a collection of 3rd party platforms you visit to to find and speak to your target audience, hoping to get them off social media and onto your own platforms – your website, your email list, your SMS list, etc. But […]
Video testimonials combine two of the most powerful elements in digital marketing. Customer feedback Video content Showing real customers talking about the benefits of your product or service is one of THE most powerful ways to drive sales in 2017. Best of all, very few businesses have yet to implement video review systems, making it […]