Creating A Business Website is Easier Than You Think
Website building used to be given to professionals or social media marketing agencies. Now, technology has advanced so much that even those with only a working knowledge on computers are able to create a website of their own.
Setting up a website isn’t going to take long, just 5 easy steps. What will take longer is managing it, updating its content, and fixing the small issues you will inevitably encounter along the way.
1. Get a Domain Name
Any web developer will always ask if you have a dedicated domain name set up before they even begin to help you with your website. A domain name is simply the address of your website that people type into the address bar. There is no rule on what time your domain name should be so long as it hasn’t been used by someone else. More often than not, the name of the business is also the domain name used for consistency.
There are many hosts to choose from across the net. They offer different packages. Some offer a monthly fee while others offer an annual payment. Some also provide customer support, including web design and management.
2. Select Your Provider
If you are an online native, I’m sure you’ve heard countless ads on the numerous web hosting platforms. The popular ones are Bluehost, Squarespace, and GoDaddy. But you don’t have to select your host from these three. They offer paid services but there are tons of online that offer hosting for free. It all depends on how you’re going to use your site.
The advantage of paid web hosting is they have far more features than their free counterparts. They offer the use of a site builder to help you set up your site and you get to have a business email address on top of hosting your website.
3. Create Your Site’s Content
Now, this is the part where you will spend the majority of your time. Creating content is not going to be easy but if you do it right it could mean the success of your website. The key thing to remember is to be consistent and have a clear idea of what your site is about.
If your site is dedicated to fashion and style, then create content that is related to that. Post pictures, videos, and blogs about the world of fashion. If you have an eCommerce site, then your job is to showcase your products to your target audience.
Staying consistent in your site’s content is very crucial if you want your site to be successful.
4. Make Your Site Optimized For Mobile
A decade ago, this step wouldn’t be here. Most people who surf the internet do so through their computers all of which have a relative screen size. The rise of smartphones has drastically changed the landscape. Now, sites that aren’t mobile-optimized lag behind those that do.
In creating a site, you have to make sure that it can be viewed using various screens. The good news is that many site builders available now automatically create websites that are mobile optimized. The sites are able to detect the type of screen the user is viewing from and adjust the layout of the website.
5. Logo Design
You are one step closer to having a legitimate website of your own. What’s left is for you to create a compelling logo. This part will require creativity on your end but it is relatively simple. There are various sites and software that will aid you in creating your logo. Once that’s done, you can incorporate it into the site and you’re good to go.
Leanne Brooks is an avid blogger who loves to cover a vast array of topics including travel, health, digital marketing, and more. She is currently working with influmos, the leading social media marketing agency, which offers social media boosting services.