We submit your testimonials to Google on a regular basis. The submission will create a “Review SERP” which will display your business with a 5 star summary. See example below:
To further enhance the SEO optimization of your testimonials we embed a business category & keywords into the url of your testimonial showcase page. We highly suggest you select or enter a business category for your testimonials and enter 2 keywords which will drive more traffic to your business. It is also important that you fill out your Merchant Name in the Profile section as we embed it into the url as well.
As an example for a business category of Travel & Transportation and keywords of travel & recommendations we would create the url: http://www.vocalreferences.com/travel-transportation-recommendations/Business-Name/195.html