As the competition for online attention continues to increase, businesses are turning to video marketing to help them stand out from the crowd. Video marketing is an incredibly versatile and effective way to promote your business, and several videos can be used for different purposes.
In this blog post, we will look at 13 of the most popular types of video marketing and examples of brands using those types to promote their business.
13 Creative Video Marketing Types
1. Explainer Videos
Explainer videos are a great way to introduce new products or services, reiterate your value proposition, or illustrate the benefits of using your product or service. These videos are short and sweet, so they are a good format to drive home a key point quickly.
For instance, you can use animated explainer videos to introduce your business and services to potential customers. It is a great way to quickly and effectively communicate what your business (or a particular service line) is about and convert viewers into prospective clients.
2. Corporate Explainer Videos
As the name suggests, corporate explainer videos are like explainer videos but are more corporate-like in appearance. These videos can function as an introduction to your company, how different departments operate, or the values that drive your business.
For example, Yootree Creative produced a corporate video to introduce its brand to the audience. Since they were still in the preliminary phase, they mostly emphasized the services offered by their agency.
3. Customer Success Stories
Although explainer and corporate explainer videos are great for introducing and explaining a business’s core values and services, other video formats are great for showcasing real-life examples of those values and services in action.
For example, customer success stories are great representatives of what a business has done for past clients. It is a win-win game – the company gets to showcase its service and positive results, and prospective clients get a glimpse into the benefits of using the service.
For instance, Hubspot Marketing is an all-rounder website for marketing needs: it has created a customer success story video by presenting its client EZ Texting, showcasing how Hubspot Marketing has helped them increase their volume of sign-ups and reach new audiences.
4. Employee Testimonials
Employee testimonials are similar to customer success stories in that they provide real-world examples of what a company can accomplish for its customers.
The big difference is that employee testimonials highlight the employees’ working experience and personal achievements.
For instance, employees of Home Credit share their experience of working with them for certain years briefly in the following testimonial video:
5. Product Videos
Product videos are a great way to showcase a business’s products and entice potential buyers. They give customers a glimpse of the product and offer them shopping details such as price, discount codes, and where to purchase it.
You can educate viewers with product videos or just showcase the USP of your brand:
6. Tutorial Videos
If your business offers instructions or your customers could benefit from a how-to video, a tutorial video might be the perfect medium for showcasing those ideas. For businesses that sell products, tutorials are a great way to show prospective customers how to use or install the product.
The following video is a great example of a tutorial. In the video, the creator shows 10 typographic rules to apply to improve one’s typing skills. You can use an online movie editor to create similar tutorial videos with ease and flair.
7. Storytelling Videos
Storytelling videos are a great way to show a business’s culture, past, and future. The videos do not have to be complicated; just the simplicity of telling stories makes them enjoyable to watch.
You also don’t need to have extensive editorial skills to make a movie online – all you just need is a storyline and a movie creator tool to turn your thoughts into visuals.
LEGO’s ‘A Slimy Situation’ is a perfect example of a storytelling video to target audiences who are into building things:
8. Demonstration Videos
Demonstration videos are the “how-to” cousin of tutorial videos. They showcase how a product or service works in real-life situations. This kind of video can help paint a picture for potential customers about what the business can do for them.
The following product demo video from Zendesk Sunshine is a prominent example to watch:
9. Case Study Videos
Case study videos are like customer success stories but highlight successful past clients instead of current ones.
The following fun and engaging video is a MailChimp case study video in which the creator explains how this digital company introduced itself to its target audience:
10. Sales Videos
Whether your business is heavily involved in sales or not, a sales video might be the ideal medium to promote your products and services. Sales videos are great at showcasing a product’s benefits while teasing its details.
Below is a splendid sales video example from Snowflake filled with quirky and humorous dialogues and showcasing the benefits of their brand services in the end:
11. Promotional Videos
Promotional videos are best for showcasing the brand instead of specific products or services. In the following video, No Drama demonstrates the need for a Swiss tourism agency:
12. Live-Streaming Videos
Live-streaming videos are the most “real and engaging” way to promote a brand online. You can talk about your product, educate viewers, or share new findings about your products or services that you will be launching shortly.
13. Game-Show-Style Videos
Game-show-style videos are a fun way to promote a product or service. This video style is suitable in the form of quizzes or other fun mediums when you want to engage viewers
throughout the video.
Select a lighthearted and educational theme for your video so that viewers will not find it boring to learn about your company, product, or market.
In today’s competitive environment, it is more vital than ever for businesses to stand out from the crowd. Video marketing can be a great way to do this. With the audience seeking out creativity, you cannot just stick to one video format and expect results. If your video marketing efforts include the above video types, you are on the right path to getting noticed by numerous people online!